Launch Campaign
An off-plan tower launch
A full-funnel launch campaign for a residential tower, from teaser to sales event.
- Discipline
- Launch Campaign
The brief
A new tower was launching alongside several competing projects. It needed to build awareness quickly and deliver qualified leads for the sales event.
Our approach
A teaser phase on Instagram and TikTok built anticipation, followed by Meta and Google lead campaigns targeted by location, budget and intent.
A dedicated landing page captured every enquiry straight into the CRM, with WhatsApp follow-up and retargeting until registration.
Deliverables
- Launch strategy
- Teaser & launch content
- Paid social & search
- Landing page & CRM flow
Next project
Social media for a luxury brokerage →