Performance Marketing
Lead generation for a waterfront community
Always-on paid campaigns and CRM journeys for a resort-style community.
- Discipline
- Performance Marketing
The brief
Sales needed a steady flow of qualified buyers between launches, not just spikes around events.
Our approach
Search, social and video campaigns ran in parallel, each with its own landing page and message for a different buyer profile.
Every lead entered a WhatsApp and email journey, and weekly reporting moved budget toward the channels delivering qualified enquiries.
Deliverables
- Paid media plan
- Landing pages
- WhatsApp & email journeys
- Weekly reporting
Next project
Identity for a boutique developer →